IdeaExchange Brainstorms

IdeaExchange Brainstorm sessions provide our members an opportunity to collaborate with faculty, industry experts, and fellow students to learn about emerging technologies and to brainstorm their potential applications and associated trends. Instead of passively listening to the speaker, IdeaExchange attendees actively participate in the discussion, and, as a bonus, learn structured approaches to generating new ideas.

During these events, the Innovation Club presents current and future products and services to students before walking them through an interactive brainstorming session on topics such as marketing, branding, pricing, features, functionality, and strategy. Next, break-out discussions (small groups) explore various aspects of the topic and then the participants regroup to provide informal feedback and generate innovative ideas.

Previous IdeaExchange Brainstorms include:

• Touch technologies
• Customer-focused innovation
• Social networking
• Modular robotics
• Open source hardware
• Micropayments
• Future retail environments

If you’re interested in sponsoring an IdeaExchange Brainstorm, please contact us.